Hello, I am
SAHIBLU
listen to pronunciation
— a design strategist & communicator based in New York City.
Like building sandcastles at the beach, I believe in the power of sincere
to explore
solutions and experiences, with a strong orientation toward conscious, human-centered design.
DESIGN STRATEGY
I provide actionable, evidence-based recommendations and develop holistic multi-channel experiences at the crossroads of human-centered insights and business objectives. I strive to drive innovation and shape the future through thoughtful, impactful design.
HYBRID RESEARCH
I combine in-depth qualitative exploration with quantitative data to better understand and effectively reframe problems. By gathering, analyzing, synthesizing, and reconfiguring insights, I uncover hidden opportunities and provide input for strategic decision-making.
MARKETING & COMMUNICATION
Using the art of storytelling and my written and design language expertise, I transform ideas into compelling narratives and captivating visuals — whether it’s crafting brand identities that cast a lasting impression, articulating concepts with clarity for all stakeholders, or curating and creating content to engage and connect with an audience.
Campaign —
Pioneering the Future of Social Impact Media
Multi-touchpoint campaign for VICE Media Group rooted in trust-building and power-shifting, to help youth formulate and protect their identity around activism
Branding —
Luxury Leather Goods Manufacturer
Logo design and collaterals for a heritage leather brand based in Spain.
